Andrea Prazakova
SVP Customer Experience & Design MasterCard MEAAndrea is a customer experience evangelist and her sole focus is to implement regional outside-in customer and consumer-centric strategy in Mastercard MEA.
CX Show Conference Day One: Tuesday, 24 November 2020
9:40 AM KEYNOTE PRESENTATION: Re-organising & strategising around the customer experience mandate
- What initiatives can be incorporated into your CX strategy?
- How can you evoke the emotions of customers to win their trust & loyalty?
The Virtual CX Show - Day 3 - 17 June 2020
10:00 AM Transforming and Improving CX with Artificial Intelligence & Machine Learning
AI/ML is definitely the root to digital transformation within the CX space. In 2011, Gartner predicted that 85% of customer relationships would be managed by AI and without human interaction by the year 2020. With the amount of data we have access to, it opens the doors to utilise the data for machine learning and AI, which can improve everyday experiences for customers
Key learnings from this sessions include:
• What is AI bringing to the CX table?
• Perspectives & predictions on what AI will offer in the near future
• What are the best strategies to implement AI into your CX processes?
Check out the incredible speaker line-up to see who will be joining Andrea.
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