17 - 19 September 2018
Meydan Hotel, Dubai, United Arab Emirates
Speaker Information:

Marie-Helene Strauss


Chief Officer, Consumer and Innovation Strategies
Chalhoub Group


10:45 AM Bridging the divide between online and offline: Personalisation of the in-store customer experience through the use of mobile and in-store technology

  • Using big data mining to accurately map customer purchase patterns and inform store layout
  • How to use IoT based technologies to monitor customer activity and enrich customer experience
  • Going beyond transactional selling: Combining mobile and in-store AR/VR technology

4:15 PM PANEL DISCUSSION: What does the future hold for brick and mortar retail experiences?

  • What will the branches and retail outlets of tomorrow look like?
  • What purpose will future branches serve?


Check out the incredible speaker line-up to see who will be joining Marie-Helene.

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