Mohamed Afifi is the Managing Director at Genesys in the Middle East. In his role, he is responsible for overseeing Genesys operations in the region including sales, customer success, channel and field operations. He’s committed to develop and execute the company’s technology vision, strategy and go-to-market strategies to drive continued business growth. He Joined Genesys in 2008, when he led a team of professionals who were fundamental in establishing Genesys Middle East operations from its regional headquarters in Dubai.
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