Chief Marketing Officer
2:45 PM Change management for future branches: Moving from a service-led culture to a customer-experience-led culture
- How to use AI and machine learning to gain advanced customer insights
- How to train staff to upsell and cross sell using AI and data analytics
- The importance of next-gen CRM systems in implementing a customer acquisition strategy
- What will the branches and retail outlets of tomorrow look like?
- What purpose will future branches serve?