$801 million reasons to be in Dubai in 2020

1 June, 2021 | Dubai, UAE

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Melissa Jarvinen

Sales & Marketing Director Novo Cinemas

Responsible for developing strategies to redefine marketing at Novo through journey mapping, personalisation, automation, customer experience and engaging content.

CMO Conference Day One: Tuesday, 24 November 2020

12:50 PM PRESENTATION: Effective social marketing strategies – Appealing to the social media masses

Gaining insights from social marketing channels
Aligning your social strategy with your CX strategy
How to best measure your ROI on social marketing

CMO Conference Day Two: Wednesday, 25 November 2020

3:30 PM CLOSING PANEL DISCUSSION: Measuring & re-evaluating your returns on marketing investments

It could be very difficult to measure ROI due to variety of channels and external partnerships through influencers or loyalty programmes. Experts end the forum with an informative discussion on marketing ROI and leaves the audience with food for thought to re-evaluate strategies to improve ROI.

The Virtual CX Show - Day 2 - 16 June 2020

11:00 AM Measuring Social ROI & Re-Evaluating Your Returns on Marketing Investments

Today it is very difficult to measure ROI due to variety of channels and external partnerships through influencers or loyalty programmes. This informative presentation on marketing ROI will offer food for thought to re-evaluate strategies for improving ROI delivered by marketing.

Key learnings from this sessions include:

· Gaining insights from social marketing channels

· Aligning your social strategy with your CX strategy

· How to best measure your ROI on social marketing

Check out the incredible speaker line-up to see who will be joining Melissa.

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