CMO Conference Day One: Tuesday, 24 November 2020
Pre-Conference Focus Day: Monday, 23 November 2020
CX Show Conference Day One: Tuesday, 24 November 2020
CX Show Conference Day Two: Wednesday, 25 November 2020
CMO Conference Day One: Tuesday, 24 November 2020
CMO Conference Day Two: Wednesday, 25 November 2020
Guest Experience Conference Day One: Tuesday, 24 November 2020
Guest Experience Workshop Day: Wednesday, 25 November 2020
The Virtual CX Show - Day 1 - 15 June 2020
The Virtual CX Show - Day 2 - 16 June 2020
The Virtual CX Show - Day 3 - 17 June 2020
The Virtual CX Show - Day 4 - 18 June 2020
CX Leaders Power20 - 7 July 2020
11:30 am - 11:40 am
Opening remarks by the Chairperson
11:40 am - 12:10 pm
PRESENTATION: Omni-channel marketing – Capture and retain new customers across the channels
Hamad Malik -
Chief Marketing Officer,
Starzplay
Opportunities and methods to use omni-channel to its full potential in reaching, capturing and retaining customers in this digital era.
12:10 pm - 12:50 pm
CMO PANEL: Future of the CMO – How is the role of the CMO evolving in the digital age?
Rami Zahran -
Chief Marketing Officer,
Saudi German Hospital
Sandeep Poduval - Chief Marketing Officer, Commercial Bank of Dubai
Leading CMO’s take the stage to discuss what the CMO looks like currently and where their role is going and how their working relationship with CEOs and CIOs is evolving.
12:50 pm - 1:10 pm
PRESENTATION: Effective social marketing strategies – Appealing to the social media masses
Melissa Jarvinen -
Sales & Marketing Director,
Novo Cinemas
- Gaining insights from social marketing channels
- Aligning your social strategy with your CX strategy
- How to best measure your ROI on social marketing
1:10 pm - 2:10 pm
Lunch & networking break
2:10 pm - 2:40 pm
CASE-STUDY: How to get the mix right between technology and team skill sets?
Mike Rich -
Global Marketing Director,
The Entertainer
Expert will share how they got the mix right between tech and internal skills as well as when outsourcing has proved to add to the success of the project.
2:40 pm - 3:10 pm
PRESENTATION: Using data analytics to implement AI into your marketing & loyalty strategies
- Using each interaction & touchpoint to gain customer insights
- Establishing a single holistic view of the customer
- Extracting valuable & actionable insights and implementing it to take your marketing and loyalty to the next-level
3:10 pm - 3:30 pm
Afternoon refreshments & networking break
3:30 pm - 3:30 pm
PANEL DISCUSSION: Automating marketing while maintaining the personal touch – Sounds too good to be true, is it?
Rami Zahran -
Chief Marketing Officer,
Saudi German Hospital
Companies want to automate marketing and clients want personalisation, the question is, can this be done effictively? Experts will share their knowledge and expertise on this subject and mention how they have been doing this successfully as well as lessons learned.
