CMO Conference Day Two: Wednesday, 25 November 2020
Pre-Conference Focus Day: Monday, 23 November 2020
CX Show Conference Day One: Tuesday, 24 November 2020
CX Show Conference Day Two: Wednesday, 25 November 2020
CMO Conference Day One: Tuesday, 24 November 2020
CMO Conference Day Two: Wednesday, 25 November 2020
Guest Experience Conference Day One: Tuesday, 24 November 2020
Guest Experience Workshop Day: Wednesday, 25 November 2020
The Virtual CX Show - Day 1 - 15 June 2020
The Virtual CX Show - Day 2 - 16 June 2020
The Virtual CX Show - Day 3 - 17 June 2020
The Virtual CX Show - Day 4 - 18 June 2020
CX Leaders Power20 - 7 July 2020
11:30 am - 11:40 am
Opening remarks by the Chairperson
11:40 am - 12:10 pm
PRESENTATION: Agile marketing hype – Is it really agile?
Sunny Landeros -
Global Marketing Director,
Jetex
- Defining what agile marketing is
- Establishing if your marketing is really agile
- What can be done to implement true agile strategies?
12:10 pm - 12:50 pm
CMO PANEL: Future marketing strategy - Evaluating if your strategy is on track to ensure and maintain competitive advantage
Hamad Malik -
Chief Marketing Officer,
Starzplay
Sunny Landeros - Global Marketing Director, Jetex
Have marketing strategies changed? How have they changed? What should it include and feature not to fall behind in this highly-competitive era? Experienced CMOs & marketing executives share their insights
12:50 pm - 1:10 pm
PRESENTATION: Creating appealing content to match the future of marketing
Adil Memon -
VP – Content and Marketing Head,
Zee Entertainment
Having strategies and technologies of the future is worthless if your content comes from the past
- What is the future of content?
- Looking into interactive marketing ideas that work
1:10 pm - 2:10 pm
Lunch & networking break
2:10 pm - 2:40 pm
CASE-STUDY: Establishing and maintaining the right and most valuable partnerships
Maria de Freitas -
Head of Customer Growth,
Careem
- Key factors to consider when looking for partnerships with other brands and influencers
- Measuring the value of the partnership and evaluating the future
- Some successful partnerships from the past
2:40 pm - 3:10 pm
PRESENTATION: Influencer marketing – Is this the best form of outsourced marketing?
Influencers have been adding great value to brands, but what is next?
- How can influencers be of more value?
- Innovative ways to incorporate influencers into your marketing
- Looking into the future of influencers and the ROI
3:10 pm - 3:30 pm
Afternoon refreshments & networking break
3:30 pm - 3:30 pm
CLOSING PANEL DISCUSSION: Measuring & re-evaluating your returns on marketing investments
Melissa Jarvinen -
Sales & Marketing Director,
Novo Cinemas
Mike Rich - Global Marketing Director, The Entertainer
Sandeep Poduval - Chief Marketing Officer, Commercial Bank of Dubai
It could be very difficult to measure ROI due to variety of channels and external partnerships through influencers or loyalty programmes. Experts end the forum with an informative discussion on marketing ROI and leaves the audience with food for thought to re-evaluate strategies to improve ROI.
